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Media

For Immediate Release
Contact:  Mikki Anaya
mikki@vinieveda.com
November 10, 2010
Communications Coordinator

Vinies Ayurveda’s Soul™
Launches line of Ayurvedic beauty products

New Mexico-based company, Vinies Ayurveda’s Soul™ is set for a world-wide launch of its line of unique beauty products based on the ancient traditions of Ayurveda.

Translating to ‘The Science of Life’, Ayurveda is the oldest authentically recorded healing science in the world, dating back over 5,000 years and rooted in a deep and respectful knowledge of nature’s rich offerings. This sacred knowledge and tradition of extracting and blending some of nature’s most gentle yet potent ingredients has been passed down through millennia, and these herbal and botanical remedies are now available.

Vinie Sukhmanee, founder and CEO of Vinies Ayurveda’s Soul™ was born to a traditional family in India. Her parents, Yogi Bhajan Ph.D., and Bibiji Inderjit Kaur, Ph.D., introduced Kundalini Yoga to the West in 1969 and spearheaded the creation of the first Ayurvedic-based businesses (Yogi Tea, Golden Temple and Peace Cereal) in the United States. They raised Vinie in a household that incorporated ancient Ayurvedic principles into almost every aspect of daily life.

After having successfully recovered from a debilitating illness, and witnessing her own wonderful results from using Ayurvedic remedies, Vinie was determined to learn more about these ancient healing practices and to share her knowledge with others. Thus, the foundation for Vinies Ayurveda’s Soul™ was set. Vinie conducted diligent research and immersed herself in the studies of Ayurveda. She traveled thoroughly in South India spending years learning and seeing again and again the knowledge held in each fold of the Ayurvedic herbal leaves. Meticulously applying the principles of Ayurveda to her own formulas, Vinie tested and developed this fine line of natural products for you to enjoy!

About her products Vinie states: “Our products are rooted in the belief that what you put on is what you put within. Our innovative formulations are 100% natural, contain no preservatives, no harmful chemicals or artificial additives and remain true to Vedic teachings and Ayurvedic tradition.”

The line currently consists of Age Defiance Cream, a moisturizing facial cream made to soften the skin and keep it moist throughout the day; Pearl White Skin Lightening Mask, a potent blend of Ayurvedic herbs that helps to brighten skin and keep skin feeling touchably soft without the use of chemicals or bleaching agents; Instant Face Lift Mask, will give your skin a natural facial and a boost of vitality with this natural Ayurvedic herbal fusion; Dry Skin Dew Drops Serum, is a herbal bouquet of Ayurvedic ingredients and essential oils that nourishes the skin; enhances the complexion; and retains skin’s moisture throughout the day; Perfect Cleavage Cream, is based on a special Ayurvedic formulation to soften and beautify skin on the décolletage and breast area; and Luminous Skin Mask, combines gentle exfoliants and natural skin brighteners with complexion enhancing toners and moisturizers for a mask that helps moisturize and even skin tone.

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